How It Works
Tell us what you're looking for
Chat with our smart AI assistant. Tell us your goals. Our AI assistant asks the right questions to understand exactly what you need.
We connect you with the right person
Real experts, not just algorithms, assess your needs and connect you with trusted developers, agents, and mortgage brokers.
You move forward with confidence
Find your ideal home and close the deal. We're by your side every step of the way, supporting you from start to finish.
Our Services
We use AI to assist, not replace, a human expert. A specialist human always supports you because real estate decisions deserve real people.
Free Services
- Smart tools and AI-enhanced market intelligence for property investment and UAE residency guidance
- AI & human matchmaking with trusted agents and developers tailored to your goals
- Connecting with leading mortgage brokers and flexible financing solutions
- Real experts personally assess your needs and connect you with the right professionals through warm introductions, rather than relying solely on AI or algorithms
Premium Service
- Expert Market Insights: In-depth market analysis, strategic pricing advice, and tailored property comparisons
- Exclusive Mortgage Solutions: Fast-track, low-doc approvals with access to exceptional interest rates
- Personalised Property Search: One-on-one guidance and step-by-step support throughout your entire buying journey
- Seamless Coordination: Management of all appointments, follow-ups, and documentation
- End-to-End Concierge Support: Stress-free experience from initial consultation to final handover
- Golden Visa Assistance: Dedicated support for investors and high-net-worth individuals seeking UAE residency
Refer & Earn
Whether you're a freelance agent, a business owner, or simply well-connected, you can join our Global Referral Network and earn money by referring buyers and sellers to us.
Why Refer With Us?
No license or experience needed
Paid on successful deals, fast and secure
Legal protection with signed contract
Transparent and trackable process
Support for overseas referrers and companies
How It Works
Just submit their details through our simple Referral Form. We'll take it from there.
We contact your referral within 24 hours
Our experts assess their needs
We match them with trusted professionals
You get paid when the deal closes
Finance Solutions
Our trusted mortgage brokers offer solutions tailored to your specific needs. We guide you every step of the way, with end-to-end support.
Mortgage Services
Our finance experts help you secure the best rates and mortgage terms for your property purchase.
Why Work with Our Finance Team?
Exclusive Rates
Enjoy access to preferential mortgage rates that aren't available through public channels.
Fast Processing
Get pre-approved in as little as 24 hours, so you can act quickly when the right property comes along.
Personalized Support
Work one-on-one with a dedicated mortgage specialist who understands your needs and guides you every step of the way.
Our promise
Real Estate, Done Smarter: We win when you win.
Smart Connections
We link you with fully vetted developers and top-performing agents, selected based on data, performance, and trust.
Human-First Approach
Real experts, not just algorithms, handling your specific needs. No Random Agents. No Noisy Listings.
Your Satisfaction Guarantee
If you're not satisfied, our senior advisory team will step in to offer you VIP service at no extra charge, no questions asked.
Market Intelligence at Your Fingertips
Access the latest insights, trends, and property data to make fully informed decisions.
Empowered by Smart Tools
AI-powered tools and curated resources to navigate the market with clarity and confidence.
Transparent Process
No hidden agendas, no sales pressure, just honest, expert guidance.
Local Expertise, Global Standards
Ground-level insights with world-class service tailored for international investors.
Independent and Unbiased
We don't push listings; we recommend what's truly best for your goals.
Priority Access
Get early and exclusive access to premium off-plan and investment opportunities.
Multi-Language Support
Communicate in your preferred language with our diverse advisory team.
Privacy First
Your data and interests are protected; we operate with discretion and integrity.
Post-Purchase Support
From furnishing to leasing or selling, we help you unlock the full value of your property.
Who We Are
Building trust in UAE real estate through innovation, expertise, and transparency
About Masir Platform
Masir is the smart UAE real estate advisory platform, guiding home buyers from decision to deal, powered by AI and human expertise. We connect high-intent buyers with trusted developers, mortgage brokers and real estate specialists, based on actual performance data and trust scores.
In the UAE, most properties are sold off-plan. Yet, many buyers, especially expats and overseas investors, feel lost amid countless projects, complex payment plans, unclear developer reputations, and conflicting advice. We cut through the noise with clear, trustworthy guidance, making your off- plan investment wise, secure, and strategic. Our “trust layer” is a new niche in real estate.
About the Founder
Daniel Shabrokh is the founder of Masir, a former real estate agent and property lawyer from Australia. Starting in real estate in 2004 and moving into property law in 2014, he’s spent over two decades closing deals, navigating complex transactions and handling property legal matters.
In 2025, as the visionary behind Masir, Daniel has built a performance-based platform designed to protect homebuyers. He brings a rare blend of market savvy and legal precision to the PropTech sector. He knows property from both practical and legal perspectives, making Masir more than just a startup. It’s a movement powered by experience, trust, and innovation.